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概要
I love challenges, meeting routine deadlines, executing innovative business approaches, and working as a team player. With the grace of Allah Almighty, the launch of two reputed brands, Baskin Robbins Pakistan and Olympia Food, was made under my supervision. In these launches, there were many lessons for brand development and awareness. The flabbergasted branding approaches of ATL and BTL were utilized during these launches under my supervision. The TVC production of O! Food was a magnificent experience that increased my learning and career growth stupendously. Social media management, community management, strategic alliances, strategic partnerships, CSR activities, vendor management, extrovert attitude, leadership working style, positive attitude, digital marketing techniques, and building and maintaining customer relationships are the core expertise that has been learned throughout my experiences while working in this market.
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项目
工作经历
BRAND MANAGER
Lahore, Punjab, Pakistan
-Managing the whole ATL & BTL activities of all projects under the umbrella ☂️ of the NIMIR Group- Managing the media and other digital campaigns-Managing all expos and other promotional campaigns -Making mega communication with the valuable clients-Social Media Management-Website Management -Managing Social Media Influencers-Packaging Designs-International Expos -Interdepartmental Communication -Indoor and Outdoor Promotions -Negotiations with vendors -Digital Marketing -Communication with the creative agency -Meeting Deadlines -Coordination among the stakeholders-External communication
Deputy Brand Manager
Assistant Brand Manager
• Managing the Entire Branding here in Pakistan
• Managing Ogilvy & Mather Agency
• Managing entire ATL & BTL
• Managing the customer complaints
• Organizing promotional activities
• Follow Ups from the marketing agency (Ogilvy)
• Planning & Designing Strategies
• Designing Marketing Budgets
• Sharing Activity Report
• Communication with parent company (DBI)
Asst Brand Manager
• Managing the entire ATL & BTL of HKB & Swatch Brand
• Indoor & Outdoor Marketing
• Dealing & Negotiating with Vendors
• Determining Best Marketing Medium (Cable Ads, TVC, Billboards, Streamers, Mopee, Newspaper, Magazine, Online Ads on Sponsored Pages, Posters Etc)
• Managing Social Media Pages for posting Ads
• Business Development
• Sales Force Management at Locations
• Throwing Weekly Branded Texts (Portal)
• Designing the Marketing Budget
• Designing the Marketing Strategies
• Designing Daily & Monthly Sales Report
• Determining Periodic Targets & Analyzing the difference between Actual & Expected One.
BUSINESS RESEARCH ANALYST
• Theme of Web Pages
• Keyword Analysis
• Content Writing
• On Page & Off Page Optimization
• Back Linking
• Conducting Research & Providing Literature Review Related to Market Changes & Consumer Behavior
